Business donations mean Amherst gift cards will double in value 

  • Bob Henry, from Amherst, sits on a tree box at the North Common in Amherst, MA, Saturday. Sabato Visconti

Staff Writer
Monday, December 13, 2021

AMHERST — A $5,000 donation from a Hadley financial planning company and a $1,000 contribution from BankESB are allowing the Amherst Area Chamber of Commerce to increase the value of holiday gift cards, and the investment residents can make in the local economy.

People can purchase $25 gift cards with a $1 processing fee that will be doubled in value as a result of the matches. An individual is limited to buying two $25 gift cards. The matched gift cards will be sold only at the Visitor Information Center, at 35 South Pleasant St., which is open weekdays from 10 a.m. to 5 p.m. and Saturdays from 10:30 a.m. to 2 p.m.

Molly Keegan, co-owner of Curran & Keegan financial advisers, said her company’s gift is aimed at encouraging more local shopping.

“Forget the big mail-order Internet retailers and embrace the joy of shopping in our friends’ and neighbors’ stores,” Keegan said.

The gift cards can be used at 32 local businesses, including retail shops like Zanna, The Toy Box and Provisions; restaurants including Pasta e Basta, Osteria Vespa and The Works Bakery and Cafe; and service-oriented places, such as Amherst Dog Wash, Global Cuts and The Lift Salon.