Ira Bryck: A way to attract downtown diversity

Thursday, January 13, 2022

When I look at the streetscape in downtown Amherst, I do see that there are several buildings that are not the “highest and best use” for the land they’re sitting on.

I would fully support certain of those properties being improved with attractive three-story buildings, that would coordinate well with the most appealing buildings that are already there.

They would have handsome design, ample setback from the street, be conducive to community members communing, and have a ground floor of interesting and useful retail, restaurants, offices, and other commercial uses. Above that commercial first floor would be reasonably priced residences, a mix of rentals and owner-occupied, students, professionals, retirees and families. By creating well designed dwellings at attainable prices, it would attract the diversity we all claim to want.

Why has this kind of thing not been planned out more? Between the Planning Board, Planning Department, UMass Architecture Department and developers, one would think there could be some suggestions of what is our ideal building, that is profitable enough for a developer to be interested.

The math would need to include certain “true costs,” including how to provide parking to those residents, in a way that doesn’t strip away short-term parking for everyone that would like to visit to eat, shop, and do their business.

In our town, there is probably a healthy fan base for 7th Generation toilet paper. We care about the consequences of how we live. So why not design a 7th Generation Amherst building, that is not get-rich-quick or likely will not sustain itself, physically or financially, for more than a couple of generations, if that. (side note: 7th Generation toilet paper is the creation of a Hampshire graduate.)

Ira Bryck