UMass streamlines ‘free’ message to working families

The University of Massachusetts campus in Amherst.

The University of Massachusetts campus in Amherst. GAZETTE FILE PHOTO

By SAM DRYSDALE

State House News Service

Published: 11-04-2024 11:48 AM

BOSTON — The University of Massachusetts is simplifying its message for prospective in-state students and their families: If you make under $75,000, you can come to any one of the system’s campuses for free.

There’s been a surge in state funding for financial aid in recent years, especially since the passage of a surtax on high earners in 2022 that has generated more than $1 billion each year specifically for education and transportation investments.

Coupled with financial aid increases from the university system itself, UMass is now reaching for the label of “tuition and fee free” through a patchwork of need-based university, state and federal aid opportunities for low-income students. It does not, however, cover housing costs.

“It’s a bit formidable to think about Pell eligibility, the MASSGrant program, all the options out there. We’re trying to streamline that and attract attention to the fact that — we were already doing a lot of this — but we want working families to know that college is an option,” UMass Dartmouth Chancellor Mark Fuller said.

Tuition and fees will be covered for Massachusetts resident students whose families earn less than $75,000 starting in the fall of 2025, according to UMass President Marty Meehan.

Before the free tuition pledge, Meehan said the university system was still very low-cost for high-needs students. At UMass Amherst, 92% of students from Massachusetts households bringing in under $75,000 already had no tuition costs; that number was 93% at UMass Lowell and UMass Dartmouth.

By making the pledge, Meehan said he’s hoping more students and families will realize that attending a UMass campus is more affordable than they originally thought.

“It’s really important that the public is aware, and I hope this announcement makes it obvious to people how affordable a UMass education is. The sticker price is not the actual price most people pay, and in most cases it’s a lot more affordable than that,” he said.

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Meehan said the programs are largely a result of recent record investments in financial aid from both the institution and the state. Since 2015, UMass-funded aid has increased 73% up to $409 million this year, he said.

Gov. Maura Healey and lawmakers have expanded financial aid through the budget in recent years — specifically the $80 million MASSGrant Plus program, which began as a $7.5 million program in 2018 under former Gov. Charlie Baker.

Healey announced last year that $62 million of MASSGrant Plus funding included in that year’s budget would cover the full cost of tuition and fees for Pell Grant-eligible students. Most Pell Grant recipients typically come from families with an annual income of $40,000 or less, or have otherwise difficult financial situations.

Fuller said it’s easier for families, especially first-generation college student families that haven’t already been through the college process, to understand that it’s free if they make under $75,000, rather than free for Pell Grant recipients plus the other patchwork of financial aid options.

The announcement comes shortly after Massachusetts made community college free for all Massachusetts residents this fall, with a $117.5 million investment in the fiscal year 2025 state budget.

Asked about free community college making that route more appealing to some students, and if that motivated the move to simplify the messaging around UMass’s financial aid opportunities, Meehan said if a low-income student gets into UMass, he doesn’t want them to not attend due to financial difficulties.

“There are students who get into UMass, in one of our elite programs, for example nursing or computer science, and it’s really important that these students come to UMass. Because 99% of the students who are admitted graduate, and are highly sought after,” he said.